Website Redesign in Denver, CO
Website redesign for Denver service businesses. Most redesigns quietly lose the rankings the old site earned. Here is how a site gets rebuilt without that.
48 hours, no call required.
$1,500 to $6,500 one time. The old site stays live the whole build, and every account is in your name from day one.
You already know the site is not working. The question is not whether it looks dated, it is whether a rebuild makes the phone ring more than the old one did.
First Question: Do You Actually Need a Redesign?
Rebuild when one page is carrying nine jobs, when the site cannot pass Core Web Vitals on a phone, or when the platform itself is the ceiling. Those are real reasons and they do not go away on their own.
Keep it when the bones are right and only the copy is thin, when traffic is the problem rather than the site, or when a clean-up gets you most of the way for a fraction of the money.
And the honest version: if your site is quick, works on a phone, and has a page for each service, the problem is probably your Google Business Profile instead. That is faster and cheaper to fix, and I will tell you so rather than sell you a rebuild.
Signs the Site Really Is the Problem
It takes more than three seconds to load.
Most people leave before it finishes. You never see them and you never know they were there, which is what makes this the most expensive fault on the list.
You have to pinch and zoom on a phone.
Nearly every service call starts on a phone. If it is awkward there, it is broken there, whatever it looks like on the laptop it was signed off on.
One page called Services with a list on it.
That page can rank for one thing. Everything else you sell is invisible to Google, and this single structural fault costs more traffic than every design decision on the site combined.
No phone number above the fold.
The whole job of the page is the call. Make anyone hunt for it and you lose them to whoever put theirs in the header.
You cannot edit it yourself.
If adding a service means emailing whoever built it and waiting, the site will slowly go stale, and stale is how a site stops matching the business it represents.
It does not look like the work you do.
Trades lose bids to a better looking competitor doing identical work. That is not vanity, that is real money, and it is the one item here that owners already know without being told.
A Redesign Can Cost You Every Ranking You Already Had
This is the expensive failure, and the reason it keeps happening is that it is silent. The site launches, everyone says it looks great, and three months later the calls have dried up with no obvious cause to point at.
Old addresses were never redirected. Every page that changes address needs a redirect to its new one. Skip it and Google drops the old page and the ranking with it.
Content was cut to make it look clean. The text a designer trims as clutter is frequently the exact text that was ranking. Clean and empty are not the same thing.
Page titles got rewritten by feel. Titles are what Google matches against a search, so replacing them with clever ones removes the words people actually type.
Service pages were merged into one. Five pages that each ranked become one page that ranks for one thing. This happens constantly, in the name of simplifying.
The new site is prettier and slower. Heavy sliders and big video look impressive on a laptop and quietly punish you on a phone on a job site.
And the address on the site stopped matching Google. Your name, address and phone have to match your profile exactly. A reformatted footer is enough to weaken the map pack.
So ask any designer you are considering one question: what is your redirect plan for my existing pages? If the answer is vague, the rankings are not safe. It is a fair question and it takes ten seconds to ask.
Here the old site stays live for the entire build, every page you have is audited before anything is deleted, and you see that list first. Pages that earn traffic get kept and improved rather than cut, because removing a page that ranks is throwing away an asset you already paid for.
Three Weeks, and the Old Site Stays Live Throughout
Audit and map.
Every page you have, what each one ranks for, and what it earns. Nothing gets deleted before that list exists, and you see the list too.
Build.
A page for every service you sell, written individually. Phone layout first rather than shrunk down afterwards. Your existing rankings carry across with their content intact.
Migrate and launch.
Every old address redirected to its new one, titles checked, profile details matched, then the switch. Traffic holds through the change rather than dipping and recovering.
The checkpoint.
If the phone is not busier, billing pauses while I keep working at no charge, until the calls arrive or you decide to stop. Stopping still leaves you the site, the domain, the content and the profile.
What It Costs
$1,500 to $6,500A three page rebuild starts at $1,500. A twenty page build with city pages and a blog tops out at $6,500, and most Front Range service businesses come in right around $3,500.
Whatever yours works out to, that figure goes in writing before any work begins and stays put. Three weeks for a standard rebuild once I have your content and photos, four to six for the bigger ones.
The full breakdown is published. A rebuild on its own gets you a site that works. Pairing it with local SEO is what turns it into more calls, because the site has to be found before the design gets a chance to do anything.
Questions I Get Asked
Will a redesign hurt my Google rankings?
It will if the migration is done carelessly, and that is the most common way a redesign goes wrong. Every old page needs a redirect to its new home, the content that was ranking has to survive the rewrite, and the titles need to carry over. Done properly, rankings hold and usually improve.
Do I need a full redesign or just a fix?
Often just a fix. If the site is fast, works on a phone, and has a page for each service, the problem is usually the Google profile rather than the website, and that is cheaper to sort out. The teardown tells you which, and I will say so when you do not need a rebuild.
How much does a website redesign cost?
A three page rebuild starts at $1,500. A twenty page build with city pages and a blog tops out at $6,500, and most Front Range service businesses come in right around $3,500. That figure goes in writing before any work begins and stays put.
How long does a redesign take?
About three weeks for a standard rebuild, once I have your content and photos. Bigger builds with twenty or more pages run four to six weeks. The old site stays live the entire time, so you never have a window where customers cannot find you.
What happens to my old content?
It gets audited before anything is deleted. Pages that earn traffic are kept and improved rather than cut, because removing a page that ranks is throwing away an asset. Pages that do nothing get merged or dropped. You see the list before I touch anything.
Can I keep my domain and my email?
Yes to both, and neither has to move. Your domain stays where it is and I point it at the new site, which takes a few minutes and does not interrupt email. If your email is tied to your current host we plan that separately so nothing drops.
My site is on Wix or Squarespace. Can you work with that?
Yes. Sometimes the right answer is to rebuild on the same platform, and sometimes it is to move off it. That depends on how many pages you need and whether the platform is what is actually slowing you down. I will tell you which rather than moving you by default.
Do I own the new site when it is finished?
Yes, every piece of it. The domain, the hosting account, the files, the written content and the photos all sit in your name from day one. Plenty of shops keep those registered to themselves and bill you to release them later, so put that question to anyone you talk to.
Will the new site work properly on phones?
Most people who call a service business found you on a phone, so the phone layout is what gets built first rather than shrunk down afterwards. Tap to call is on every screen, and the site is tested on real devices before launch.
What if the redesign does not bring in more calls?
Month three is the checkpoint. If the phone is not busier by then, billing pauses while I keep working for free, either until the calls arrive or until you decide to stop. Stopping still leaves you with the website, the domain, the content and your Google profile.
Where I Work
Based in Parker, Colorado, and on Front Range job sites in person. The redirect question is the same wherever you are, and it is the first thing I check on a site somebody else is about to rebuild.
Start With the $47 Teardown
I'll tell you whether yours is worth rebuilding, or whether the honest answer is a clean-up and a profile fix for a fraction of the money. Forty-eight hours. Yours to keep either way.
$47, free if you go ahead with any service. If you do not see an increase in calls by month three, I work for free until you do.
Your Local Site Design LLC
1394 Deertrack Ln
Parker, CO 80134
(303) 981-0908